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Raymond and Paula Herrera acquired the 3 Vitamin & Herb Stores locations and the ability to sell the AlchePharma private label brand in March of 2022. In the past, Paula and Ralph had discussed changing the names of the stores to AlchePharma to match the private label name. When the acquisition came to fruition trademarks allowed for the name change to AlchePharma Naturals. There will be a continued effort to keep building on the amazing AlchePharma formulations. New formulations have been released since March 2022 with many more in the works. Ralph and Heike Turchiano will continue to head new formulations together with Paula. Under Paula’s leadership, the stores have undergone an expansion adding specialty, grocery, snacks, and bulk offerings for customers. The goal is to shift the stores from simple Vitamin and Herb stores to true natural health food stores. Paula previously managed the Vitamin and Herb stores and is well versed in retail during her experience being a store manager, buyer, broker, and brand ambassador for multiple retailers and manufacturers. We want to continue building our community by offering our customers the most effective products at the best prices – Paula Rae Herrera.